A brand can be defined as a unique sign, symbol, design or tone which is used to create an image that identifies a product and also differentiates it from its competitors. A brand is a visual representation which people associate with a company or a product. An effective brand identity is the one which customers associate with a high level of credibility and quality.
Designing a consistent aesthetic for a project may require a defining logo design, a specific colour palette, a custom typeface, or more. We create a language and carry it through to all elements of your visual presence.
Brand identity can include:
Brand history & ethos
Logo construction & set up guide
Logo size & placement guide
Logo colour palette
Guidelines for logo use
Logo type and mark combination usage
Your brand bible, a reference book (either physical or digital) which serves to articulate the brand identity and includes visual examples of correct and incorrect logo treatments (dos & don’ts).
We take the defined brand identity and translate it across various materials, including letterhead, business cards, presentation templates, social media and website design ensuring a consistent look and feel.
Branding should work across all platforms. We translate your brand guidelines into a website design that is not only beautiful to look at, but easy to use.
Professional designers ensure that your interfaces are user friendly, while our technical team anables our websites to function as beautifully as